Top 10 BUSINESS BLOGGING SECRETS
Business blogging secrets and skills you can learn and master. Just because you’re a small business doesn’t mean you have to blog like one. That’s the great thing about the Internet – it creates a level playing field. Even if you run a business out of your loungeroom, you can still blog like a pro. Here are 10 business blogging secrets that will help you stand out in the crowd and get the most out of your blog:
1. Write Magazine Headlines
The first business blogging secret is to focus on your headline. You may have the best information, tips and advice in your blog content but if you don’t have an interesting and catching headline, chances are your blog won’t be read. To help inspire you with your headlines, take a look at a magazine and see how their headlines grab the attention of the reader. Try to create titles that make the reader think, ‘Wow, what’s this?’
2. Talk To The Reader
One of the biggest business blogging secrets is to write as if you’re talking to your reader. The common mistake business bloggers make is that they write as if they’re handing in a Uni assignment instead of a having a chat with a real person. Use a conversational tone and write just as if you’re talking to a friend. Keep paragraphs and sentences short and to the point.
3. Share Everywhere
Don’t keep your blog a secret! Share your content with everyone everywhere. Rather than just posting it on your blog, put it everywhere you possibly can. Never feel like you’re giving away precious pieces of knowledge with your content. It’s the free helpful information that’s going to get people coming back for more.
4. Make Sharing Easy
Encourage readers to share your content and make it easy for them to do so. Put Facebook “Like” buttons, Twitter “Tweet This” buttons, Google+ +1 buttons, Pinterest “Pin it” icons, and any other sharing plugins on your blog that you can. Your goal is to get everybody showing your content to their friends to create massive exposure.
5. Go Beyond The Written Word
Your blog doesn’t have to be text only. In fact, it shouldn’t be. It’s easy to embed pictures, videos and other multimedia on most types of blogs. Give your readers something to look at and something to do in your blog posts.
6. Always Use Images
For every blog post, use at least one image. You can either pay for these from royalty-free stock image sites, or contact image owners and ask for their permission to use their images. Another idea is to create your own image (your products, for example). These can then be shared on Pinterest for more traffic and links.
7. Link To Other Blogs
Lots of people forget that blogging is social media. Its greatest advantage is that you can build a network of like-minded bloggers. Link your blog to other blogs and visit once in a while to read what they’re blogging about. Leave comments on their blogs and they’ll do the same on yours.
8. Encourage Comments
Ideally, you want your blog to get comments. It’s tough at first, but you can get comments by ending your posts with questions like, ‘Have you ever experienced this? If so, please share.’ You can also install the plugin Commentluv, which displays your commenter’s latest blog post from their own website. This encourages them to comment and gets you traffic.
9. Analyze Everything
Keep an eye on your blog’s analytics so that you know what works and what doesn’t. Look at traffic sources, visitor behavior, bounce rate, and which pages get the most readership in your site. You should also monitor comments, clicks, conversions and sign-ups.
10. Treat Blogging As A Business
Your blog isn’t a hobby. It’s part of your business and it should be treated that way. Get into a regular routine of blogging and set aside specific times for blog maintenance. Take it seriously and your readers will too.
There you have 10 business blogging secrets that are used by the big names of the blogging world. A great blogger will incorporate these secrets organically and authentically. It takes a bit of practice but once you have a structure for your blog you can use these tips as a checklist to make sure you’re getting the most out of your blog.