SMALL BUSINESS BLOG IDEAS TO ENGAGE YOUR CUSTOMERS
Coming up with good content and marketing to share your ideas can be tough. Coming up with business blog ideas is something you need to practice so you can have a really good blog that people want to read.
A good blog engages its readers. It encourages them to get actively involved. Unlike regular static websites, a blog is a dialog. It’s a source of communication between you and your readers. When you fully engage them, this boosts loyalty and keeps them coming back for more. Here are some simple ideas to get the interaction going.
1. Contests And Giveaways
Hold a contest through your blog and offer a prize for the winner. Make sure you promote your contest on all your marketing channels including social media, your website and offline marketing materials. The goal is to get as much traffic to your blog as possible. Post the rules online and tell them about the prize you’re offering.
2. Case Studies
Case studies are great because they can accomplish so many things at once:
- they attract readers,
- showcase clients,
- educate customers,
- show off the benefits of using your business
A case study gives them specific information they can use and also shows the results that your business gets.
3. Customer Success Stories
Similar to case studies, customer success stories work as testimonials for your business. When a customer thanks you or tells you how your business helped them, ask them if they’d mind being featured on the blog. If they prefer, keep them anonymous. This is a great way to directly demonstrate what your business can do for people.
4. Lists And Checklists
Lists and checklists are great because they’re easy to read and digest. They also get a higher response if you ask them at the end, ‘What are some of your ideas? “Top ten” lists are popular, as well as “biggest mistakes to avoid”.
5. Creative Ideas For Your Products
One great strategy is to write blog posts that show people how to use your products in creative ways. This not only informs them with new ideas but also demonstrates the benefits and versatility of what you offer.
6. Fun Videos
If you don’t like writing you don’t have to write to share your word or message. You can create videos instead. Videos are great because they are visual and appeal to a different style of learning and absorbing information. Make videos that teach your customers something from your business expertise. Make it fun and you’ll increase the chances of your video being shared and going viral.
Infographics are visual representations of information. They give your readers another way to digest the information you offer. You can make your own infographic using free online programs, like Canva. Take the information you want to convey and make something creative with it.
The best business blogs mix it up. Some days they post an infographic; other days, they do a video. They might talk about a new product in one post and offer a list of simple tips in the next. Vary your blog posts as much as possible and keep your eye on traffic analytics. Your stats will tell you what works and what doesn’t. Keep trying out new ideas to see what sticks with your readers.